Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success

By: Guy Champniss & Fernando Rodes Vila

Price: $12.00

Quantity: 500 available

Book Condition: New


At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales.Printed Pages: 314.

Title: Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success

Author Name: Guy Champniss & Fernando Rodes Vila

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2012

ISBN: 8126536217

ISBN 13: 9788126536214

Binding: Softcover

Book Condition: New

Seller ID: 104567

Keywords: Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success Guy Champniss & Fernando Rodes Vila