Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

By: Jeff Hesen

Price: $10.00

Quantity: 500 available

Book Condition: New


Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the medium for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries, Hipcricket clients, and fellow mobile pioneers, the book takes readers through campaigns worth repeating and others that are not. The book assesses the many mobile roads that marketers can take and illustrates the proven strategies and tactics that move products off the shelf and build loyalty through the consumer's most personal device.Printed Pages: 224.

Title: Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Author Name: Jeff Hesen

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2012

ISBN: 8126536691

ISBN 13: 9788126536696

Binding: Softcover

Book Condition: New

Seller ID: 104749

Keywords: Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Jeff Hesen