Think Two Products Ahead

By: Ben Mack

Price: $7.20

Quantity: 500 available

Book Condition: New


Think Two Products Ahead is a common-sense approach to marketing that empowers readers to define and develop their own brands with the technology of the major players but without the big cost. It breaks down the three identical branding schemes (synthesize, extract, and amplify) of J. Walter Thompson, Grey Worldwide, and Ogilvy & Mather. Each company has a different name for their branding scheme, with different labels and pictures, but they all use the same three simple, clear-cut steps.Printed Pages: 256.

Title: Think Two Products Ahead

Author Name: Ben Mack

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2009

ISBN: 8126521023

ISBN 13: 9788126521029

Binding: Softcover

Book Condition: New

Seller ID: 104916

Keywords: Ben Mack Think Two Products Ahead