Unmarketing: Stop Marketing, Start Engaging

By: Scott Stratten

Price: $11.00

Quantity: 500 available

Book Condition: New


This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). Marketing isn't a task, a role or speciality. It helps all professionals realize that every single time a potential customer comes across a point of engagement with your company -- you are marketing.Printed Pages: 272.

Title: Unmarketing: Stop Marketing, Start Engaging

Author Name: Scott Stratten

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2011

ISBN: 8126529849

ISBN 13: 9788126529841

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 104944

Keywords: Unmarketing: Stop Marketing, Start Engaging Scott Stratten