Unrelenting Innovation: How to Build A Culture for Market Dominance

By: Gerald J. Tellis

Price: $15.00

Quantity: 500 available

Book Condition: New


The hands on guide for fostering relentless innovation within your company, Gerard Tellis, a noted expert on innovation, advertising and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk and focus on the future.Printed Pages: 352.

Title: Unrelenting Innovation: How to Build A Culture for Market Dominance

Author Name: Gerald J. Tellis

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books:

ISBN: 8126541423

ISBN 13: 9788126541423

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 104946

Keywords: Unrelenting Innovation: How to Build A Culture for Market Dominance Gerald J. Tellis