Waking The Giant: Revitalising the Mature Brand

By: Peter Steidl

Price: $15.00

Quantity: 500 available

Book Condition: New


The second of three books in a series on strategy by global media company Group M, Waking the Giant addresses the need for companies to shift their strategic thinking as a brand matures. Too often companies let a successful brand spiral downwards as they allow their marketing strategy to stagnate whilst consumer needs are shifting. Dr Steidl offers specific examples of how to develop and implement a successful brand revitalization strategy that all companies can implement. Divided into three sections Waking the Giant covers how to decide if revitalization is the right strategy for your company, how to develop a strategy and then how to choose the best option and implement it.Printed Pages: 240.

Title: Waking The Giant: Revitalising the Mature Brand

Author Name: Peter Steidl

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2010

ISBN: 8126529032

ISBN 13: 9788126529032

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 104952

Keywords: Waking The Giant: Revitalising the Mature Brand Peter Steidl