India Reloaded: Inside India's Resurgent Consumer Market

By: Dheeraj Singh

Price: $11.30

Quantity: 500 available

Book Condition: New


Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

Title: India Reloaded: Inside India's Resurgent Consumer Market

Author Name: Dheeraj Singh

Categories: India, Non-fiction,

Publisher: New Delhi, India, Westland Limited:

ISBN: 9789385152337

Binding: Softcover

Book Condition: New

Seller ID: 109720

Keywords: India Reloaded: Inside India's Resurgent Consumer Market Dheeraj Singh