The 21st Century Consumers: A Behavioural Perspective

By: M. Ganesh Babu, G. Vani & N. Panchanatham (Eds)

Price: $39.40

Quantity: 500 available

Book Condition: New


This book The 21st Century Consumers: A Behavioural Perspective is primarily intended to serve as a book for scholars, researchers, academicians and businessmen. This book is compilation of research papers of wide coverage relating to Consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles are to provide facts and knowledge about the spectrum of consumer behaviour and decision making to the readers. The reader should be able to understand the current trends and functionalities of consumer behaviour. Printed Pages: 360.

Title: The 21st Century Consumers: A Behavioural Perspective

Author Name: M. Ganesh Babu, G. Vani & N. Panchanatham (Eds)

Categories: India, History,

Publisher: New Delhi, India, Global Vision Publishing House: 2011

ISBN: 8182204135

ISBN 13: 9788182204133

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 110105

Keywords: The 21st Century Consumers: A Behavioural Perspective M. Ganesh Babu, G. Vani & N. Panchanatham (Eds)