Cross Cultural Communication: Global Perspectives

By: N.L. Gupta

Price: $9.50

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Book Condition: New


The present book Cross-cultural Communication is an inter-disciplinary study in real sense of the term, which is presented in the year of tolerance declared by UNO. Underlining the various theories of assimilation of culture he maintains that the hypothesis of melting pot could not stand the test of time and as such cultural pluralism stands as order of the day. Since "cultural pluralism" has become a global phenomena inter-cultural communication through religion, art, architecture, literature, trade and commerce etc. has registered an urgent need. The learned author has critically analysed these constituents with reference to various micro-cultures and macro-cultures of our global village making it erudite work on the subject. Printed Pages: 372.

Title: Cross Cultural Communication: Global Perspectives

Author Name: N.L. Gupta

Categories: India, Communication,

Publisher: New Delhi, India, Concept Publishing Company Pvt. Ltd.: 1998

ISBN: 8170226201

ISBN 13: 9788170226208

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 112225

Keywords: Cross Cultural Communication: Global Perspectives N.L. Gupta