Marketing Automation for Dummies: A Wiley Brand

By: Mathew Sweezey

Price: $9.50

Quantity: 1 available

Book Condition: New


Introduction Part I: Getting Started with Marketing Automation Chapter 1: Introducing the Concepts of Marketing Automation Chapter 2: Creating a Business Case for Marketing Automation Chapter 3: Choosing a Marketing Automation Solution Chapter 4: Setting Up a New Marketing Automation Tool Part II: Working with Data and Leads Chapter 5: CRM Integration Chapter 6: Creating Segmented Lists Chapter 7: Sending Leads to Sales Part III: Running Automation Campaigns Chapter 8: Content Marketing and Its Place in Marketing Automation Chapter 9: Creating Forms and Landing Pages Chapter 10: Sending Emails and Nurture Campaigns Part IV: Mixing, Scoring, and Reporting Chapter 11: Combining Automation with Other Marketing Programs Chapter 12: Scoring Leads Chapter 13: Generating Reports Part V: Putting It All Together Chapter 14: Mastering Your First Campaigns Chapter 15: Implementing Advanced Marketing Automation Techniques Part VI: The Part of Tens Chapter 16: The Top Ten Marketing Automation Mistakes Chapter 17: The Top Ten Marketing Automation Blogs You Need to Read Index. Printed Pages: 316.

Title: Marketing Automation for Dummies: A Wiley Brand

Author Name: Mathew Sweezey

Categories: India, General,

Publisher: New Delhi, India, Wiley India Pvt. Ltd.:

ISBN: 8126550430

ISBN 13: 9788126550432

Binding: Softcover

Book Condition: New

Size: 18 x 24 Cm

Seller ID: 112324

Keywords: Marketing Automation for Dummies Mathew Sweezey