Author:Adrian Athique, Vibodh Parthasarathi & SV Srinivas (Eds)

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The Indian Media Economy (2 Volume set), Vol. I: Industrial Dynamics and Cultural Adaptation Vol. II: Market Dynamics and Social Transactions

By: Adrian Athique, Vibodh Parthasarathi & SV Srinivas (Eds)

Price: $75.50

Publisher: New Delhi, Oxford University Press: 2017

Edition: First Edition

Seller ID: 900527

ISBN: 0199482659

Condition: New


Volume 1: The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, spor... View more info