Author:Adrian Ryans


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Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals

By: Adrian Ryans

Price: $8.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104548

ISBN: 8126525045

Condition: New

Seating Low Cost Competition is U practical guide that will help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors. Many companies are being severely challenged by low cost competitors - competitors that offer "good enough" products and services at very attractive prices. In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors th... View more info