Author:Alan Axelrod


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Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

By: Alan Axelrod

Price: $7.50

Publisher: New Delhi, India, Times Group Books: 2009

Edition: First Edition

Seller ID: 104615

ISBN: 8126519576

Condition: New

Axelrod seeks to bring "the wizard of Menlo Park” down to earth so that anyone can develop good mental habits for generating new ideas, technologies, and creative breakthroughs. Using the "case studies" of actual Edison inventions such as the telegraph, typewriter, telephone, and photocopier, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Lessons include: Failure is Fertile; Accumulate a Scrap Heap; Start Small, Scale Up; Do What You Can, Not What You Wish; and much, much more.Printed Pages: 256. View more info