Author:Amos Owen Thomas


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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

By: Amos Owen Thomas

Price: $9.75

Publisher: New Delhi, India, Sage Publications: 2006

Edition: First Edition

Seller ID: 028910

ISBN: 0761934847

Condition: New

In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South,... View more info