Author:Annamulai Murugan

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Tourism and Public Relations

By: Annamulai Murugan

Price: $22.85

Publisher: New Delhi, India, Kalpaz Publications/Gyan Books Pvt. Ltd: 2013

Seller ID: 106244

ISBN: 8178359758

Condition: New


This is a practical book, but it is not a “how-to” book. Instead, it deals with the What, When, and why; to do PR in an effective way. Tourism and Public Relations are discussed under five main headings. Tourism concepts, Public Relations and Code of Ethics, Public Relations in Government, Marketing Public Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism alike as purposeful and as a discipline. It shows first where and how about the tourism concepts and fundamentals. It then discusses about tourism as a viable business or services. Chapter II focuses on the ... View more info