Author:Archana Rakesh Singh

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Mass Communication in Prevention and Control of AIDS: Mass Media Strategies in India

By: Archana Rakesh Singh

Price: $8.60

Publisher: New Delhi, India, Concept Publishing Company Pvt. Ltd.: 2006

Seller ID: 112537

ISBN: 8180692698

Condition: New


This book examines the role of mass communication in prevention and control of AIDS. Studying the socio-economic and psychological aspects of the disease, it analyses the AIDS related news contents and messages in Indian newspapers and audio-visual media. Moreover, the book ascertains the awareness of the target groups towards the implications of AIDS, and surveys media habits and preferences of the target group. It will be helpful in creating interventions for the target groups of adolescents, planning mass media strategies, designing campaigns, choosing appropriate media and also the most su... View more info