Author:Arvind Singhal and Everett M. Rogers


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Combating AIDS: Communication Strategies in Action

By: Arvind Singhal and Everett M. Rogers

Price: $17.95

Publisher: New Delhi, India, Sage Publications: 2003

Edition: First Edition

Seller ID: 028693

ISBN: 076199727X

Condition: New

The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion. Focusing on t... View more info