Author:Ben Mack


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Think Two Products Ahead

By: Ben Mack

Price: $7.20

Publisher: New Delhi, India, Times Group Books: 2009

Edition: First Edition

Seller ID: 104916

ISBN: 8126521023

Condition: New

Think Two Products Ahead is a common-sense approach to marketing that empowers readers to define and develop their own brands with the technology of the major players but without the big cost. It breaks down the three identical branding schemes (synthesize, extract, and amplify) of J. Walter Thompson, Grey Worldwide, and Ogilvy & Mather. Each company has a different name for their branding scheme, with different labels and pictures, but they all use the same three simple, clear-cut steps.Printed Pages: 256. View more info