Author:Brad VanAuken


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By: Brad VanAuken

Price: $7.88

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105579

ISBN: 8179926680

Condition: New

The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inability to distinguish themselves from their competitors. Their problem? They confuse branding with marketing, brand management with product management, and brand identity with slogans and ad campaigns. Making these distinctions crystal clear is what Branding is all about. This clear and practical guide can help you give your brand an unmistakable and revered identity in a crowded market. Branding offers real solutions for some of the most common and intractable challenges ... View more info