Publisher:
New Delhi, India, Penguin Portfolio: 2008
‘It was always a myth that there is one best way to manage, but it has been a pervasive myth and a damaging one, to both individuals and organizations. The Greeks at least recognized a variety of gods, even if each had his or her favourite. We need a law of requisite variety in management as well as a theory of cultural propriety.’ The four gods of the title symbolize the very different styles of management and culture to be found in today’s organizations. Zeus is the dynamic entrepreneur who rules over companies of the club cluture, characterized by speed of decision and rapid, intuiti...
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