Author:Constantine V. Nakassis

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Doing Style: Youth and Mass Mediation in South India

By: Constantine V. Nakassis

Price: $20.90

Publisher: New Delhi, India, Orient BlackSwan: 2016

Seller ID: 110982

ISBN: 8125063013

Condition: New


In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India. Through ethnographic descriptions of college life in urban Tamil Nadu, Nakassis examines what Tamil youth call “style”: the display of ostentatious brand fashion, speaking in cosmopolitan English, or acting out bombastic film heroism, among other kinds of acts. As Nakassis shows, acts of “doing style” express the ambivalent desires and anxieties of these youth who live in the shadows of global modernity. This ambivalence is reflected in the conflicted ways that youth do style. Among youth... View more info