Author:Dave Evans & Jake Mckee

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Social Media Marketing: The Next Generation of Business Engagement

By: Dave Evans & Jake Mckee

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104973

ISBN: 8126531495

Condition: New


The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step i... View more info