Author:David Booth & Corey Koberg


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Display Advertising: An Hour a Day

By: David Booth & Corey Koberg

Price: $20.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104608

ISBN: 8126538619

Condition: New

Fueled by compelling new ad formats and targeting capabilities, display advertising is revolutionizing how marketers reach and engage with their audience. This ultimate how-to guide, with its practical and proven steps to do-it-yourself display advertising, gives today's marketers the tools to succeed. Whether you're a marketer, consultant, or small business owner, you'll quickly learn the key concepts, trends, and best practices you need to know to develop, launch, manage, and measure a winning plan. Identify, define, and assign value to the display advertising goals against which you'll meas... View more info