Author:David Szetela & Joseph Kerschbaum


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Pay-Per-Click Search Engine Marketing: An Hour a Day

By: David Szetela & Joseph Kerschbaum

Price: $9.37

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104772

ISBN: 8126528184

Condition: New

This is the ultimate guide to do-it-yourself PPC campaigns. It clearly explains important PPC concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful PPC plan. The hour-a-day approach makes what can be an overwhelming task feel approachable--perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. This is written by PPC experts with unrivaled hands-on experience, this task-based guide features fascinating real-world case... View more info