Author:Esta De Fossard

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Writing and Producing Radio Dramas (Communication for Behavior Change: Volume 1)

By: Esta De Fossard

Price: $19.95

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028888

ISBN: 0761933263

Condition: New


Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change. Written by a leading teacher and practitioner of Entertainment–Education, it is the only available book which provides complete and hands-on instruction... View more info

Using Edu-Tainment for Distance Education in Community Work (Communication for Behavior Change: Volume 3)

By: Esta De Fossard

Price: $10.00

Publisher: New Delhi, India, Sage Publications: 2008

Edition: First Edition

Seller ID: 028890

ISBN: 0761936424

Condition: New


It has long been known that carefully constructed programs delivered through the media, such as radio, television and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgment that media programming alone is not enough to sustain beneficial behavior change. There is a clear need for these Entertainment-Education programs to be reinforced by strong on-the-ground support from trained community workers. In remote areas of developing countries, this support must often be given through distance education. This book, which i... View more info