Author:G.N.S. Raghavan & N. Bhaskara Rao

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Social Effects of Mass Media in India

By: G.N.S. Raghavan & N. Bhaskara Rao

Price: $14.39

Publisher: New Delhi, India, Gyan Books Pvt. Ltd.: 1996

Seller ID: 105824

ISBN: 8121205212

Condition: New


The three Parts of this unusual work present a survey of the origin and growth of the mass media in India, as part of the country’s Political economy, before and after independence; a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social Effects of the media, specially TV. conducted by the Centre for Media Studies during 1994-95; and a recommended future that includes in the case of Akashvani and Doordarshan, now government owned and departmentally run, a radical re-structuring and redifinition of role.The blueprint for the ... View more info