Author:Gerald J. Tellis

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Unrelenting Innovation: How to Build A Culture for Market Dominance

By: Gerald J. Tellis

Price: $15.00

Publisher: New Delhi, India, Times Group Books:

Edition: First Edition

Seller ID: 104946

ISBN: 8126541423

Condition: New


The hands on guide for fostering relentless innovation within your company, Gerard Tellis, a noted expert on innovation, advertising and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk and focus on the future.Printed Pages: 352. View more info