Author:Guy Champniss & Fernando Rodes Vila

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Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success

By: Guy Champniss & Fernando Rodes Vila

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104567

ISBN: 8126536217

Condition: New


At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales.Printed Pages: 314. View more info