Author:Harsh V. Verma

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Branding Demystified: Plans to Payoffs

By: Harsh V. Verma

Price: $8.95

Publisher: New Delhi, India, Response Books: 2010

Edition: First Edition

Seller ID: 029621

ISBN: 8132102347

Condition: New


The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our l... View more info