Author:Hartmut Esslinger

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A Fine Line: How Design Strategies are Shaping The Future of Business

By: Hartmut Esslinger

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104513

ISBN: 8126529547

Condition: New


A Fine Line is a story about business transformation and a guide, written for business executives, managers, and consultants by Hartmut Essligner , founder of frog design, Inc one of the world's foremost strategic-creative consulting firms. This book reveals the secrets behind Essligner and frog's own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney to change the way they do business. The stories, ideas, and strategies in these pages prove that cultural, humanistic, and economic power of creative s... View more info