Author:J.V. Vilanilam and A.K. Varghese

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Advertising Basics!: A Resource Guide for Beginners

By: J.V. Vilanilam and A.K. Varghese

Price: $6.99

Publisher: New Delhi, India, Sage Publications: 2004

Edition: First Edition

Seller ID: 001427

ISBN: 0761998101

Condition: New


Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in... View more info

Mass Communication in India: A Sociological Perspective

By: J.V. Vilanilam and A.K. Varghese

Price: $7.50

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028896

ISBN: 0761933727

Condition: New


This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional ... View more info