Author:Jay Conrad Levinson & Shel Horowitz

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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

By: Jay Conrad Levinson & Shel Horowitz

Price: $11.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104667

ISBN: 8126527498

Condition: New


In true guerrilla marketing tradition, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving your planet. This book provides both the theory and the practical roadmap. It presents good reasons why ethical businesses work better, and also offers solid marketing tools that these ethical business owners can harness in order to grow their businesses. For struggling businesses that haven't learned how to market themselves as ethical, environmentally friendly, active corporate citizens that their prospects want to do business with, it could ... View more info