Author:Jeff Hesen

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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

By: Jeff Hesen

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104749

ISBN: 8126536691

Condition: New


Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the medium for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries, Hipcricket clients, and fellow mobile pioneers, the book takes readers through campaigns worth repeating and others that are not. The book assesses the many mobile roads that marketers can take and illustrates the proven strategies and tactics that move products off... View more info