Author:Jim Pooler

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Retail Strategies: Understanding Why We Shop

By: Jim Pooler

Price: $4.78

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105577

ISBN: 8179929256

Condition: New


Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.For those in retailing and marketing, this guide to the fickle consumer’s mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today’s retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurgi... View more info