Author:John Riber

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Writing and Producing for Television and Film (Communication for Behavior Change: Volume 2)

By: John Riber

Price: $10.25

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028889

ISBN: 0761934006

Condition: New


Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film. The authors—both leading practitioners in the field of Entertainment-Education—dwell in detail on the Design Approach for determining and then articulating effective messages to be contained... View more info