By: Libby Sartain & Mark Schumann
New Delhi, India, Times Group Books: 2009
Edition: First Edition
Seller ID: 104566
This book shows leaders across an organization how to work together to motivate employees to embrace the meaning of the brand, and thus consistently deliver the experience it promises to its customers. It also explains how internal branding can be used recruit the best new employees. The authors provide the first comprehensive, step-by-step guide for creating legendary brands from the inside out. Features include practical examples and case histories from famously employee-friendly companies like Southwest Airlines and Yahoo!.Printed Pages: 272. View More...