By: Mohammad Sulaman Alnasser, Rabiul Islam, & Ahmad Bashawir Abdul Ghani (Authors)
New Delhi, Shipra Publicaitons:
Seller ID: 1201794
Contents: Preface. 1. Introduction. 2. Literature review. 3. Conceptual framework. 4. Research methodology. 5. Analysis and presentation of findings. 6. Research summary and discussion. References. Index. This book is designed to fill the gap in the existing body of knowledge regarding attitudes and differences in electronic service quality perception between two different geographical and cultural countries—Malaysia and Saudi Arabia, regarding online shopping. Specifically, it extends previous effort done in an online shopping context by providing evidence that high service quality increase... View More...