Author:Neelu Rohmetra & Anil Gupta (Eds.)

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Cross-Cultural Management: Practice and Research

By: Neelu Rohmetra & Anil Gupta (Eds.)

Price: $58.25

Publisher: New Delhi, Primus Books: 2014

Seller ID: 701593

ISBN: 9789380607719

Condition: New


The need to appreciate cross-cultural perspectives and orientations is increasingly seen as indispensable. Globalization and emerging markets have highlighted the challenges of working in a multicultural environment. Strategically, these challenges can be viewed positively and can be a source of competitive advantage for individuals, organizations, as well as communities and nations. Presented in the form of empirical research papers, contributed by scholars from emerging economies such as India, China, Pakistan, South Africa, and Taiwan, Cross-Cultural Management: Practice and Research fo... View more info