Author:Peter Fisk

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Customer Genius

By: Peter Fisk

Price: $7.50

Publisher: New Delhi, India, Times Group Books: 2009

Edition: First Edition

Seller ID: 104599

ISBN: 812652345X

Condition: New


Customer Genius offers you a more intelligent and imaginative approach to customers. It starts from how customers see the world, what they seek to achieve and the context in which they see your business as part of that activity or ambition. It reaches deeper into the customer psyche, reaching beyond superficial research averages, beyond articulating needs and wants based on convention, to what motivates and inspires them. And as a result, learns to work on their terms -- inverting the way we do business, pull rather than push, understanding where, when and how they want to do work with us. It ... View more info