Author:Rama Bijapurkar


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We are Like That Only: Understanding the Logic of Consumer India

By: Rama Bijapurkar

Price: $12.95

Publisher: New Delhi, India, Penguin Portfolio: 2007

Edition: First Edition

Seller ID: 031309

ISBN: 067099944X

Condition: New

‘The Indian market is about a lot of people consuming a little bit each that adds up to a lot . . . the Indian DNA is about continuity with change; it is about “THIS as well as THAT”; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.’ With a billion plus consumers India is one of the largest, most varied and stratified markets in the world today. It is young, with rising incomes and purchasing power, and has only just begun its consumption journey. Every marketer would want a piece of what may ar... View more info

A Never-Before World: Tracking the Evolution of Consumer India

By: Rama Bijapurkar

Price: $12.00

Publisher: Delhi, India, Penguin Books India Pvt. Ltd.: 2013

Seller ID: 103447

ISBN: 0670086797

Condition: New

Five years after We Are Like That Only, her seminal and best-selling study on the logic of Consumer India, Rama Bijapurkar takes stock of its evolution in her new book. She starts from the point that emerging markets – the queen of which is India – are a never-before world, and businesses approaching them need to understand the environment in which consumers live, how they think, how heterogeneous they are, and how they are changing. All of these have key implications for correctly evaluating business opportunity and determining market strategy. India has entered the third decade after lib... View more info