Author:Richard Feinberg, Ko de Ruyter & Lynne Bennington

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Cases in Call Center Management

By: Richard Feinberg, Ko de Ruyter & Lynne Bennington

Price: $6.78

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105600

ISBN: 8179924424

Condition: New


Written by authorities in the call center industry, Cases in Call Center Management brings to light the strategic importance of call centers in todays business world. While large corporations have explicit call centers, small organizations, even if they do not designate a part of the organization as a call center, due to changing attitudes toward customer service, in practice have call centers. As interactions with customers move away from person-to-person to other interactive media options, the call center is emerging from the shadows to become a vital force for corporate marketing and commun... View more info