By: Richard Feinberg, Ko de Ruyter & Lynne Bennington
Delhi, India, Jaico Publishing House:
Seller ID: 105600
Written by authorities in the call center industry, Cases in Call Center Management brings to light the strategic importance of call centers in todays business world. While large corporations have explicit call centers, small organizations, even if they do not designate a part of the organization as a call center, due to changing attitudes toward customer service, in practice have call centers. As interactions with customers move away from person-to-person to other interactive media options, the call center is emerging from the shadows to become a vital force for corporate marketing and commun... View More...