Author:Saad Dubayyan Alshammari, Rabiul Islam & Ahmad Bashawir Abdul Ghani (Authors)

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International Marketing Strategy and Export Performance: With Special Reference to Malaysia

By: Saad Dubayyan Alshammari, Rabiul Islam & Ahmad Bashawir Abdul Ghani (Authors)

Price: $39.90

Publisher: New Delhi, Shipra Publicaitons:

Seller ID: 1201809

ISBN: 8175418222

Condition: New


Contents: Preface. 1. Introduction. 2. Literature review. 3. Research methodology. 4. Data analysis and findings. 5. Discussion and conclusions. References. Index. The book investigates the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. For the relationship between the antecedent factors and the export performance through the mediating influence of the marketing mix, the book explores that the marketing mix does mediate this link in some factors. It discusses the impact of marketing mix strateg... View more info