Category: Marketing

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Marketing Made Simple

By: B. Howard Elvy

Price: $1.00

Publisher: London, UK, Made Simple Books/Heinemann: 1982

Seller ID: 039038

ISBN: 0-434-98561-9

Condition: Very Good


Printed Pages: 264. View more info

International Marketing

By: Ch. Bhaskar

Price: $21.00

Publisher: New Delhi, India, MD Publications/Prints Publications: 2008

Seller ID: 117605

ISBN: 8175331038

Condition: New


International Business has been practiced for thousands of years. In modern times, advances in technology have improved transportation and communication methods; as a result,more and more firms have set up shops at various locations around the globe. A natural component of international business is international marketing. International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the objectives of both consumers and the firm. International Marketing is simply a strategy used by firms to improve both market share and profits.While f... View more info

Marketing Ethics

By: George G. Brenkert

Price: $32.95

Publisher: London, UK, Blackwell Publishing Ltd: 2008

Edition: First Edition

Seller ID: 021735

ISBN: 0631214232

Condition: New


Printed Pages: 268. View more info

Branding Demystified: Plans to Payoffs

By: Harsh V. Verma

Price: $8.95

Publisher: New Delhi, India, Response Books: 2010

Edition: First Edition

Seller ID: 029621

ISBN: 8132102347

Condition: New


The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our l... View more info

Brands Under Fire

By: Ivan Arthur and Kurien Mathews

Price: $12.50

Publisher: New Delhi, India, Penguin Portfolio: 2008

Edition: First Edition

Seller ID: 026722

ISBN: 0670082260

Condition: New


Big brands, big companies, big budgets—and yet, things can still go wrong. In fact, four of the country’s most powerful brands were involved in major brand disasters: Cadbury’s Dairy Milk Chocolates, Coca-Cola and Pepsi, and UTI’s Unit-64 were hit by major problems—worms in chocolates, pesticides in colas and a catastrophe in the country’s favorite mutual fund. In Brands under Fire, brand experts Ivan Arthur and Kurien Mathews use these case studies to cut through the common thinking on brand behaviour to submit fresh insights into the brands of the 21st century. In this book, ... View more info

The Japanese Marketing System: Adaptations and Innovations

By: M.Y. Yoshino

Price: $10.00

Publisher: Cambridge, Massachussets, USA, The MIT Press: 1971

Edition: First Edition

Seller ID: 009055

ISBN: 0262240122

Condition: Very Good


Printed Pages: 339. Rubbed and slightly torn dust-jacket. View more info

Applied Psychometry

By: Narender Kumar Chadha

Price: $11.95

Publisher: New Delhi, India, Sage Publications: 2009

Edition: First Edition

Seller ID: 028547

ISBN: 8132100786

Condition: New


Applied Psychometry is unique in that it serves a dual purpose. While discussing various aspects of psychometry from an applied perspective, it also takes into account the matching theoretical orientation. The important features of the book include: - Current issues and debates and their implications on the theory and practice of psychometry. - An active teaching–learning interface with many examples and activities. - Chapters on multivariate techniques like factor analysis, its applications and real data treatment. - Construction and standardisation of scales and tests for measurement. - A... View more info