Category: Consumerism

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We are Like That Only: Understanding the Logic of Consumer India

By: Rama Bijapurkar

Price: $12.95

Publisher: New Delhi, India, Penguin Portfolio: 2007

Edition: First Edition

Seller ID: 031309

ISBN: 067099944X

Condition: New


‘The Indian market is about a lot of people consuming a little bit each that adds up to a lot . . . the Indian DNA is about continuity with change; it is about “THIS as well as THAT”; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.’ With a billion plus consumers India is one of the largest, most varied and stratified markets in the world today. It is young, with rising in... View more info