Category: Business and Trade

Sort

Showing 1-50 of 127

Creativity

By: A. Dale Timpe

Price: $6.85

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105604

ISBN: 8172248636

Condition: New


The three main characteristics that seem to be linked to creativity are flexibility, persistence, and the ability to recombine elements to achieve insights. Also key is the ability to break down huge systems into smaller interrelated subsystems and determine how they function together, then to recombine these to form a comprehensible whole picture framework to work with.One of the more important elements that an organization can take to make the creative process more likely to occur and even flourish is an organizational climate that is conductive to the free flow of ideas. The environment und... View more info

Building A Small Business that Warren Buffett Would Love

By: Adam Brownlee

Price: $10.00

Publisher: New Delhi, India, Times Group Books:

Edition: First Edition

Seller ID: 104575

ISBN: 8126539755

Condition: New


The information in Building A Small Business that Warren Buffett Would Love is succinct, logical and straight-forward highlighting the overall message: Warren Buffett successfully invests in great businesses with strong fundamentals. These fundamentals can be replicated in a small business for superior results. The book's goal is to help entrepreneurs build a fundamentally sound, small business using Warren Buffett's business investment perspective. Buffett invests in great businesses with strong fundamentals; these fundamentals can be replicated in a small business for superior results.Printe... View more info

Small Business, Big Vision

By: Adam Toren & Matthew Toren

Price: $8.40

Publisher: New Delhi, India, Times Group Books:

Edition: First Edition

Seller ID: 104832

ISBN: 8126537892

Condition: New


The world of today's entrepreneur is far different from the business climates of past generations. As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced. Regardless of one's age in years, a young mindset is what it takes to thrive as an entrepreneur today. "The way we've always done it," isn't relevant in today's business world. The profiles in Small Business, Big Vision portray entrepreneurs who demonstrate that "flexible... View more info

Quantitative Techniques in Business

By: Aditham B. Rao

Price: $9.97

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105606

ISBN: 8179921670

Condition: New


This revised & enlarged edition is an authoritative treatise, a complete guide and a reference book on Quantitative Techniques in Business. This application-oriented text covers all aspects of statistics, statistical methods, operations and research techniques. The revised edition exhaustively covers statistical enquiries, collection of data, classification and tabulation, index numbers, interpolation and extrapolation, and statistical quality control. With all the latest information in corporated and several key pedagogical attributes included, the textbook is an invaluable tool for the stude... View more info

Lose the Business Plan: What They Don't Teach You About Being an Enterpreneur

By: Allon Raiz

Price: $7.00

Publisher: New Delhi, India, Times Group Books: 2014

Edition: First Edition

Seller ID: 104731

ISBN: 9789325974937

Condition: New


96% of small businesses fail within ten years-so what does it take to be a successful entrepreneur? How can you beat the statistics and create and grow a successful business? Allon Raiz challenges readers to find their entrepreneurial passion and to have the courage to stay focused and determined to find the path to business success. Raiz has made a business out of growing entrepreneurs and he knows that success is not about the business plan, it is about the entrepreneur. In Lose the Business Plan Raiz shares the lessons he has learnt and seen others learn on the road to business success. Rea... View more info

Winner's Podium

By: Anchit Barnwal

Price: $5.00

Publisher: New Delhi, India, V & S Publishers:

Seller ID: 108715

ISBN: 9789381588512

Condition: New


Attract Ideas Achieve Success Fulfil Your Dreams identify Your Talents Develop a Positive Attitude Know Your Happiness Quotient Just as a winning podium can accommodate anyone on it, each one of us is capable to be a winner, irrespective of our shortcomings and differences.Winners` Podium ? Everyone Fits on it, attempts to do just that: make out a winner amongst each one of us. This book offers elaborate guidelines for a balanced, successful and happy living. It tells how one can find his talent, attract ideas and be successful, both personally and professionally. It also talks of happiness an... View more info

The 5 Catalysts of 7 Figure Growth

By: Andy Birol

Price: $4.78

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105583

ISBN: 8179927954

Condition: New


In this age of demanding customers, unreasonable suppliers, cutthroat competition, and dispassionate employees, Andy Birol cuts right to the core of what owners need to grow their businesses and how their vendors, staff, and advisors can raise their own value.Blending canny analysis with workbook exercises and real-life anecdotes of successful clients and national companies, The 5 Catalysts of 7 Figure Growth provides a detailed roadmap for systematic growth.Whether your company is brand new, established and growing, or stuck in the status quo, The 5 Catalysts of 7 Figure Growth will help you... View more info

Winning Strategies: Secrets to Clinching Multimillion-Dollar Deals

By: Anirban Dutta & Hetzel W. Folden

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2009

Edition: First Edition

Seller ID: 104959

ISBN: 8126524596

Condition: New


Competition for winning large outsourcing deals has become fierce and sophisticated. The focus of this book is on proven and innovative strategies taken straight from the deal makers' den for winning high-value outsourcing deals. This book appeals to you if you are interested in: Finding and selling large outsourcing deals to new and existing customers · Aligning your organization and choosing the right pursuit team to win deals · Leveraging influencers like Third Party Advisors (TPA's), analysts and bankers to help your deals · Pricing and structuring deals by using innovative f... View more info

Campus to Corporate

By: Ashutosh Sharma

Price: $10.20

Publisher: New Delhi, India, V & S Publishers:

Seller ID: 108719

ISBN: 9789381588598

Condition: New


To bridge the gap that exists between Campus environment and Corporate setting and to help those students who are just entering the Corporate World or in the threshold of Campus and Corporate, V&S Publishers has launched its imprint ? Campus to Corporate. This book has been written to make the young trainees aware of the changes that they should expect on the eventful transition from campus to corporate and hence help them set realistic expectations from work life. We hope this book will help readers not only prepare for the recruitment process but also cope with the challenges they face in wo... View more info

Why Women Mean Business

By: Avivah Wittenberg-Cox & Alison Maitland

Price: $8.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104958

ISBN: 8126524626

Condition: New


Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.Printed Pages: 252. View more info

The World of International Business 2025: Environment, Actors, Imperatives, Governance.

By: B. Bhattacharyya

Price: $12.90

Publisher: Global Business Press/Hind Pocket Books, Hind Pocket Books:

Seller ID: 109906

ISBN: 8121618495

Condition: New


Using 2025 as a metaphor for the medium term, the author has developed a narrative which underscores the possible pathways of the forces and Factors that will determine the scope and trajectory of global business, and how India is expected to fine in the global market and why Insights from the latest academic research are integrated with an ongoing and constantly evolving business scenario to tell a story which is informative, instructive and also entertaining.A page turner and a must read for all who are interested in global business.Heightened uncertainty has emerged as the 'new normal' in t... View more info

Think Two Products Ahead

By: Ben Mack

Price: $7.20

Publisher: New Delhi, India, Times Group Books: 2009

Edition: First Edition

Seller ID: 104916

ISBN: 8126521023

Condition: New


Think Two Products Ahead is a common-sense approach to marketing that empowers readers to define and develop their own brands with the technology of the major players but without the big cost. It breaks down the three identical branding schemes (synthesize, extract, and amplify) of J. Walter Thompson, Grey Worldwide, and Ogilvy & Mather. Each company has a different name for their branding scheme, with different labels and pictures, but they all use the same three simple, clear-cut steps.Printed Pages: 256. View more info

Own Your Success: A Business Fable (The Power to Choose Greatness and Make Every Day Victorious)

By: Ben Newman

Price: $9.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104770

ISBN: 8126539313

Condition: New


Told through the eyes of an executive at the top of his game, yet the bottom of his existence, this book offers original, practical and proven exercises to transform challenges into maximum performance. Jam-packed with real-world advice and proven strategies to help individuals in the business world achieve even greater success, it will encourage readers to uncover their true potential and create the life they are meant to fight for and enjoy.Printed Pages: 152. View more info

Unlocking Creativity in the Workplace

By: Beverly R. Moore, Bruce E. Rodgers & Stephen R. Grossman

Price: $2.84

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105603

ISBN: 8172242549

Condition: New


Unlock your hidden potential to reach a new plane of creative thinking. This comprehensive “how-to-guide” will stimulate the creativity intrinsic to everyone. Seek out new avenues of problem solving by elevating your ability to conceive ideas. The authors take you on a journey designed to spark confidence by reorganising your thinking patterns and processes. Included here are step-by-step selling and implementation techniques for turning the most difficult problems into achievable, and profitable opportunities.Printed Pages: 250. View more info

Three Moves Ahead: What Chess Can Teach You About Business (Even if You Have Never Played)

By: Bob Rice

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104917

ISBN: 8126529172

Condition: New


Three Moves Ahead shows how classic chess strategies address the #1 problem of Information Age executives: how to move quickly in the face of incalculable complexities and unexpected change. This witty and novel guide, written for non-players, is packed with scores of real-world examples showing how top CEOs use Grandmaster techniques to win on Wall Street. Readers will see how a "strong square" strategy drove Adobe's rise from niche player to industry giant, as well as Western Union's success through a hundred years of technology changes. They'll learn how AOL has played a crucial ... View more info

Food and Beverage Service and Management

By: Bobby George & Sandeep Chatterjee

Price: $12.47

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105596

ISBN: 8179928845

Condition: New


Food & Beverage – Service and Management is a comprehensive book covering all the possible topics included in a 3-year or a 4-year degree or diploma programme in Hotel or Hospitality Management. It is written in easy-to-understand language and encompasses all basic information required for a student of food and beverage service.Printed Pages: 668. View more info

History of Buddhism in Afghanistann (Miscellaneous Series: II)

By: C.S. Upasak

Price: $75.00

Publisher: New Delhi, India, Aditya Prakashan: 2011

Edition: Reprint

Seller ID: 100058

ISBN: 9789380282190

Condition: New


Printed Pages: 397 with 47 b/w illustrations & 1 folded map. View more info

Escape The Mid-Career Doldrums: What to Do Next When You'Re Bored, Burned Out, Retired or Fired

By: Charles A. Buck & Marcia L.Worthing

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104619

ISBN: 8126529830

Condition: New


Printed Pages: 216. View more info

The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate and Win in Business

By: Chris Helder

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2013

Edition: First Edition

Seller ID: 104910

ISBN: 8126544147

Condition: New


This must-read business book provides you with simple, readily-applied tools of influence to help you achieve greater clarity, greater influence and greater success at work. From leading a team to winning that career-making account, leading speaker Chris Helder reveals the essential keys to influencing yourself, your team and your clients or colleagues.Printed Pages: 200. View more info

Facebook Marketing: An Hour a Day

By: Chris Treadaway & Mari Smith

Price: $11.25

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 105013

ISBN: 8126526963

Condition: New


Facebook Marketing: An Hour a Day is the ultimate step-by-step guide to developing a winning Facebook strategy, implementing the campaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed on today's Facebook conventions and demographics, and then outlines the broad strategic considerations marketers must consider. Readers are then guided step-by-step through crafting a successful initial presence on Facebook and then guided day-by-day through how to develop an overall Facebook marketing strategy by setting goals, defining metrics, dev... View more info

Eboot Camp: Proven Internet Marketing Techniques to Grow Your Business

By: Corey Perlman

Price: $6.90

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104614

ISBN: 8126523883

Condition: New


EBoot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a ... View more info

Chanakya’s 7 Secrets of Leadership

By: D. Sivanandhan & Radhakrishnan Pillai

Price: $5.23

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105517

ISBN: 8184954018

Condition: New


Chanakya, who lived in India in the 4th Century BC, was a leadership guru par excellence. The treasure of his teachings can be found in his book, The Arthashastra, which deals with good governance based on ideal leadership. The concept of the ideal nation in The Arthashastra, called Saptanga, holds that there are seven pillars of a kingdom: Swami, Amatya, Janpada, Durg, Kosha, Dand, Mitra iti Prakritya. For centuries, Indian rulers have used this concept as a model of successful government.In this path-breaking book, Chanakya’s 7 Secrets of Leadership, author Radhakrishnan Pillai delves into... View more info

Social Media Marketing: The Next Generation of Business Engagement

By: Dave Evans & Jake Mckee

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104973

ISBN: 8126531495

Condition: New


The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step i... View more info

Email Marketing: An Hour A Day

By: David Daniels & Jeanniey Mullen

Price: $9.50

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104617

ISBN: 8126526823

Condition: New


This is the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends, and best practices before laying out a day-by-day, task-by-task plan for developing, managing, and measuring a successful email marketing plan. The hour-a-day approach makes what can be an overwhelming task feel approachable -- perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with developing an email marketing strategy. Full of interes... View more info

Digital Companies: That Changed the World

By: David Lester

Price: $6.87

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105589

ISBN: 8184953798

Condition: New


Printed Pages: 288. View more info

Pay-Per-Click Search Engine Marketing: An Hour a Day

By: David Szetela & Joseph Kerschbaum

Price: $9.37

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104772

ISBN: 8126528184

Condition: New


This is the ultimate guide to do-it-yourself PPC campaigns. It clearly explains important PPC concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful PPC plan. The hour-a-day approach makes what can be an overwhelming task feel approachable--perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. This is written by PPC experts with unrivaled hands-on experience, this task-based guide features fascinating real-world case... View more info

Social Business by Design: Transformative Social Media Strategies for The Connected Company

By: Dion Hinchcliffe

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104833

ISBN: 8126537361

Condition: New


Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.Printed Pages: 256. View more info

Handbook of Family Business: A Global Perspective

By: Florence W. Kaslow (Ed.)

Price: $8.78

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105595

ISBN: 8179928616

Condition: New


This book is designed to fill an important gap in the family business literature. As the worlds economies interface and intertwine with the evolution of international markets and globalization, the Handbook Of Family Business provides the essential broad knowledge that family business consultants need in todays business climate. It examines issues essential to anyone involved in, or consulting to, family businesses. Florence W. Kaslow, Ph.D., Editor, an internationally respected authority in both family psychology and family business consultation, presents a disciplined look at how family busi... View more info

Extraordinary Groups: How Ordinary Teams Achieve Amazing Results

By: Geoffrey Bellman & Kathleen Ryan

Price: $9.85

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104628

ISBN: 8126528303

Condition: New


Occasionally we participate in a group that inspires us to describe the experience as "powerful" or simply "wow." Why are some teams described in such exceptional terms, while most are not? Bellman and Ryan argue that an extraordinary group emerges when a group experience satisfies two or more core needs that members intuitively bring to any group they join. Based on extensive research, the book presents the Group Needs Model to help anyone nurture extraordinary experiences in their groups and achieve outstanding results.Printed Pages: 248. View more info

The Chinese Tao of Business: The Logic of Successful Business Strategy

By: George T. Haley, Usha C.V. Haley & Chin Tiong Tan

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104865

ISBN: 8126524634

Condition: New


The book describes and analyzes Chinese business strategy, explaining the origins, influencing factors and its evolution into its present form. It presents the strengths and weaknesses of Chinese strategic management in its present form, and forecast its future evolution. It closes with an analysis of how managements of non-Chinese companies, now pouring into China, can best interact and compete with Chinese businessmen. In discussing Chinese business strategy, the book also covers the business environments of Mainland China, Greater China and the Overseas Chinese.Printed Pages: 344. View more info

Unrelenting Innovation: How to Build A Culture for Market Dominance

By: Gerald J. Tellis

Price: $15.00

Publisher: New Delhi, India, Times Group Books:

Edition: First Edition

Seller ID: 104946

ISBN: 8126541423

Condition: New


The hands on guide for fostering relentless innovation within your company, Gerard Tellis, a noted expert on innovation, advertising and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk and focus on the future.Printed Pages: 352. View more info

Bauddhastotraratnakarah (Rare Buddhist texts Sr: 32)

By: Geshe Ngawang Samten (Ed.)

Price: $25.00

Publisher: New Delhi, India, Aditya Prakashan: 2012

Edition: First Edition

Seller ID: 100057

ISBN: 9789380282350

Condition: New


Printed Pages: 400. View more info

Youtube and Video Marketing: An Hour a Day

By: Greg Jarboe

Price: $11.41

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104966

ISBN: 8126526815

Condition: New


This book focuses on practical, how-to advice for understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. It also is the only one to extensively cover keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.The first chapters lay the foundation with a quick survey of YouTube and video marketing techniques, helping marketers understand what is and isn't successful. The book then helps readers develop a winning video m... View more info

Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success

By: Guy Champniss & Fernando Rodes Vila

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104567

ISBN: 8126536217

Condition: New


At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales.Printed Pages: 314. View more info

A Fine Line: How Design Strategies are Shaping The Future of Business

By: Hartmut Esslinger

Price: $12.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104513

ISBN: 8126529547

Condition: New


A Fine Line is a story about business transformation and a guide, written for business executives, managers, and consultants by Hartmut Essligner , founder of frog design, Inc one of the world's foremost strategic-creative consulting firms. This book reveals the secrets behind Essligner and frog's own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney to change the way they do business. The stories, ideas, and strategies in these pages prove that cultural, humanistic, and economic power of creative s... View more info

Twitter Marketing: An Hour a Day

By: Hollis Thomases

Price: $14.00

Publisher: New Delhi, India, Times Group Books: 2011

Edition: First Edition

Seller ID: 104939

ISBN: 8126529563

Condition: New


Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any o... View more info

50 Companies that Changed the World (Incisive Profiles of the Oraganization, Large and Small, That have Shaped the Course of Modern Business)

By: Howard Rothman

Price: $5.81

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105582

ISBN: 8179923266

Condition: New


The Perfect Book for Everyone Fascinated with the History of Business Over the last 200 years, what companies do you think had the most impact on our world, and on the way business is done today? Thats the question Howard Rothman takes up in this fascinating, easy-reading jaunt through business history.50 Companies That Changed The World shows how some of the greatest businesses of all time achieved their success - found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity. The book also shows how some, nonetheless, fell from their pinnacle when they faile... View more info

Risk: The New Management Imperative in Finance

By: James T. Gleason

Price: $9.97

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105567

ISBN: 8179922162

Condition: New


Advances in technology and risk modeling have boosted derivative markets. The resulting increase in arbitrage activities has narrowed profit margins in all financial markets. Consistent risk methodology is now an essential tool for overcoming competitive pricing and for anticipating the consequences of market turbulence.It is now possible to calculate the potential impact of every major deal on the overall risk profit of the firm. Market risk and credit risk can be quantified and considered against the expected contribution to share-holder value or return on capital. These measurements create ... View more info

Breaking Barriers

By: Janaki Krishnan

Price: $4.87

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105590

ISBN: 818495395X

Condition: New


Success Stories of India’s Leading Businesswomen Includes stories of: Shaheen Mistri, Vandana Luthra, Renuka Ramnath, Zia Mody, Anu Aga, Kiran Mazumdar-Shaw and others The stories of ordinary women who went on to become extraordinary BREAKING BARRIERS is a book chronicling the lives of some prominent Indian women entrepreneurs, who have followed their dreams and fulfilled their ambitions. They refused to succumb to the pressures and established norms that society insists on imposing on women. This book has been written to encourage girls and women (and indeed anyone who aspires to do anythin... View more info

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

By: Jay Conrad Levinson & Shel Horowitz

Price: $11.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104667

ISBN: 8126527498

Condition: New


In true guerrilla marketing tradition, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving your planet. This book provides both the theory and the practical roadmap. It presents good reasons why ethical businesses work better, and also offers solid marketing tools that these ethical business owners can harness in order to grow their businesses. For struggling businesses that haven't learned how to market themselves as ethical, environmentally friendly, active corporate citizens that their prospects want to do business with, it could ... View more info

The Steve Jobs Way: Ileadership for a New Generation

By: Jay Elliot & William L. Simon

Price: $4.85

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105556

ISBN: 8179927687

Condition: New


In The Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him and the mystique of his management style capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve’s singular iLeadership style which encompasses four major principles: product, talent, organi... View more info

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

By: Jeff Hesen

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2012

Edition: First Edition

Seller ID: 104749

ISBN: 8126536691

Condition: New


Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the medium for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries, Hipcricket clients, and fellow mobile pioneers, the book takes readers through campaigns worth repeating and others that are not. The book assesses the many mobile roads that marketers can take and illustrates the proven strategies and tactics that move products off... View more info

Pinterest Marketing: An Hour a Day

By: Jennifer Evans Cario

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2013

Edition: First Edition

Seller ID: 104779

ISBN: 8126544112

Condition: New


This comprehensive guide empowers businesses and marketers to craft, implement measure and optimize a successful Pinterest marketing plan. The first chapters lay an important foundation and explore what factors make Pinterest unique and so appealing that it's become the fastest growing website ever. The book then gets readers up to speed on Pinterest's fundamentals, showing readers how to set up an account, curate winning content, find followers and track and monitor Pinterest traffic.Printed Pages: 336. View more info

Go Do!: For People Who Have Always Wanted to Start A Business

By: Jeremy Harbour

Price: $9.00

Publisher: New Delhi, India, Times Group Books: 2013

Edition: First Edition

Seller ID: 104660

ISBN: 8126544163

Condition: New


Have you ever thought about starting up a business of your own? Chances are you have, but have yet to take the plunge. It feels like too much of a risk, you lack the capital, you don't have the experience.... All these worries conspire to hold you back. In this straight talking, hugely inspiring book Jeremy Harbour explodes these myths, proving that while failure is always a possibility, there's no better time to confront your fears, plan for success and get started.Printed Pages: 216. View more info

Business Letters for Busy People: Time-saving Ready-to-Use Letters for any Occasion

By: Jim Dugger

Price: $7.47

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105544

ISBN: 8172247176

Condition: New


Business Letters for Busy People guides you to write different types of letters, offers you samples that you can use. Effective formats can be copied, modified and customized- so it can help you do your job better, more effectively, more easily. Packed with concrete information, useful techniques,practical tips and gives you concise easy to use learning resources that get results.Printed Pages: 252. View more info

Retail Strategies: Understanding Why We Shop

By: Jim Pooler

Price: $4.78

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105577

ISBN: 8179929256

Condition: New


Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.For those in retailing and marketing, this guide to the fickle consumer’s mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today’s retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurgi... View more info

Supply Chain Cost Management

By: Jimmy Anklesaria

Price: $5.38

Publisher: Delhi, India, Jaico Publishing House:

Seller ID: 105593

ISBN: 8184952457

Condition: New


For most supply chains, cost reduction is imperative to long-term survival. Yet identifying the costs that can be eliminated and then doing so effectively can prove impossible without the right method. This book introduces the same process the author has used to save companies like IBM, Kodak, and DuPont billions of dollars, simply by harnessing the knowledge of suppliers. Using real-life case studies and examples, the book takes readers step-by-step through the process, showing them how to move beyond negotiation and: Identify critical costs in the supply chain Measure secondary and tertiar... View more info

Radical Trust: How Today's Great Leaders Convert People to Partners

By: Joe Healey

Price: $7.50

Publisher: New Delhi, India, Times Group Books: 2009

Edition: First Edition

Seller ID: 104791

ISBN: 8126520957

Condition: New


In a world where money is no longer the number one currency there is a major shift underway forcing organizations to embrace the idea of being a partner instead of a boss. Managers are recognizing that increased trust leads to increased innovation. This is the first book on building trust that reflects the popular trend towards a short book that packs paradigm-shifting, heart-grabbing stories with practical content. The book is woven around the stories of four highly successful leaders (in business and life). This is a "how-to" book and will not only carve out a unique place on the sub... View more info

Kaching: How To Run An Online Business That Pays and Pays

By: Joel Comm

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104703

ISBN: 812652832X

Condition: New


For nearly fifteen years, Joel Comm has been generating revenue on the web through a number of successful online businesses. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.Within each topic, Joel shares stories of his own success, and the book concludes with a number of case studies that span the five styles of making money online. The theme of KaChing--the s... View more info

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

By: Joel Comm

Price: $10.00

Publisher: New Delhi, India, Times Group Books: 2010

Edition: First Edition

Seller ID: 104940

ISBN: 812652748X

Condition: New


This revised and updated edition of Twitter Power explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service and even handle negative publicity due to angry or disappointed consumers. New topics include:• The Twitter business process: Like me. Know me. Trust me. Pay me. • Creating multiple accounts with one email address • The redesigned homepage • Geo-location feature • Hashtag chats • 10 types of tweets ... View more info